Freedom of Expression Double Standard?

It’s perfectly fine to believe in freedom of expression (i.e. one’s freedom to “take a knee” at a football game), but not fine to believe in the same free speech when it comes to words (i.e. use of pronouns). Where does this end?
http://www.foxnews.com/politics/2017/10/09/new-california-law-allows-jail-time-for-using-wrong-gender-pronoun-sponsor-denies-that-would-happen.html